Boostpoint, Inc.
Recruitment Marketing Platform · Social Media Talent Acquisition · Pennsylvania, USA
GSV INVESTMENT
US$450K
$200K + $250K notes
PRE-MONEY VAL
US$8.0M
$9M conversion cap
ARR (JUN '24)
~US$1.2M
35% YoY growth
GROSS MARGIN
~80%
SaaS / Flex business
GSV OWNERSHIP
~11.7%
FD post-Series
FINANCIAL ASSESSMENT
P&L Summary — 2021–2024 YTD (USD)
Source: Boostpoint P&L 2022, P&L 2023, P&L 2024 YTD, Financial Pack, 2024 LIVE Model
| LINE ITEM | 2021 | 2022 | 2023 | 2024 YTD |
|---|---|---|---|---|
| SaaS Revenue | $346K | $617K | $737K | $678K |
| Flex Revenue | — | — | $20K | $362K |
| Ad Revenue | $58K | $70K | $128K | $32K |
| SMS Revenue | $18K | $15K | $37K | $133K |
| Programmatic | — | — | — | $44K |
| Total Revenue | $477K | $734K | $921K | $1,249K |
| Total COGS | ($95K) | ($110K) | ($175K) | ($124K) |
| Gross Profit | $382K | $624K | $746K | $1,125K |
| Gross Margin | 80% | 85% | 81% | 83% |
| Operating Expenses | ($977K) | ($954K) | ($1,013K) | ($709K) |
| Net Income (Loss) | ($595K) | ($330K) | ($267K) | $416K |
ANNUAL REVENUE TREND (USD '000S)
NET REVENUE RETENTION
104%
155% on Flex segment
MONTHLY BURN
$60K/mo
Path to profitability Q4 '24
ACTIVE CUSTOMERS
160+
Caregiving, Transport, Healthcare
REVENUE MIX EVOLUTION
INVESTMENT STRUCTURE
Deal Terms & Cap Table
Source: GSV Convertible Note (Jul 2024), GSH Note (Jul 2023), Cap Table
CONVERTIBLE NOTE — JULY 2024
SecurityConvertible Promissory Note
AmountUS$250,000
Interest8% per annum
MaturityApril 30, 2026
Conversion CapUS$9,000,000
MFNYes + Pro-rata
GSV Ownership~11.7% FD
PREFERRED ROUND TERMS
Pre-MoneyUS$9,000,000
Post-MoneyUS$9,750,000
Liq. Pref1x non-participating
Participation Cap2x on returns
Anti-DilutionWeighted average
BoardTBD upon Series close
Co-InvestorBen Franklin ($150K)
CAP TABLE — PRE-PREFERRED
| HOLDER | CLASS | SHARES | FD % |
|---|---|---|---|
| Samuel Beiler (CEO) | Common | 54,000 | 31.0% |
| Jared Neff (CTO) | Common | 26,000 | 15.0% |
| Aaron Beiler | Common | 10,000 | 5.7% |
| Eric Tarnowski | Common | 8,187 | 4.7% |
| Other Common Holders | Common | 10,000 | 5.7% |
| GSV (Aggregate Notes) | Preferred | — | 11.7% |
| Ben Franklin Tech | Preferred | — | ~4.5% |
| Option Pool (est.) | Reserved | — | ~12% |
| Total FD | ~108,187+ | 100% |
COMPANY OVERVIEW
Product & Business Model
Source: Boostpoint Deal Memo (Jul 2024), Customer Segments, Pitch Deck, Tech Assessment
Boostpoint is a recruitment marketing SaaS platform that enables employers to source qualified candidates through targeted social media advertising across Facebook, Instagram, and TikTok. Founded in 2018, the company has evolved from a pure ad-spend model into a diversified platform offering Flex subscriptions, AI-powered content generation (Create.AI), SMS automation, and programmatic advertising partnerships.
The platform addresses a critical pain point: traditional job boards (Indeed, LinkedIn) have significantly increased pricing, pushing employers to seek cost-effective alternatives through social media recruitment. Target verticals include caregiving, transportation/trucking, hospitality, healthcare, and manufacturing — all with chronic high-volume hiring needs.
REVENUE MODEL
Flex Subscription (40%+) — SaaS subscription, highest NRR (155%)
Managed SaaS (30-35%) — Legacy managed service platform
SMS Automation (~10%) — Candidate engagement workflows
Ad Revenue / Programmatic (~10%) — 30% take rate + partnerships
Create.AI (~4%) — AI-powered job ad content generation
TAM
$75B+
Recruitment marketing
DEMO PIPELINE
140/mo
5x YoY increase
CLOSE RATIO
40%
Up from 20% prior year
CHURN IMPROVEMENT
-50% YoY
90%+ retention rate
KEY CUSTOMER SEGMENTS
Caregiving
Transportation
Hospitality
Healthcare
Manufacturing
COMPETITIVE LANDSCAPE
Direct competitors: Appcast, Symphony Talent, Recruitics, Radancy, RecruitX. Boostpoint differentiates via complex META/TikTok API integrations and is strategically partnering with incumbents as a white-label solution.
INVESTMENT THESIS
Why Boostpoint
Source: Deal Memo (Jul 2024), Sam Notes, Financial Pack
Clear Market Tailwind. 5x increase in demo pipeline YoY (25 to 140/month). Job board pricing hikes from Indeed and LinkedIn actively pushing employers toward social media recruitment alternatives.
Strong Unit Economics. 80%+ gross margins, 104% NRR company-wide (155% Flex), 50% YoY churn reduction. Working capital advantage — collects from customers before paying ad platforms.
Proven Founder-Market Fit. CEO Sam Beiler: 10+ years social media advertising; grew Equipter $8M to $18M revenue. CTO Jared Neff: 12+ years tech depth. Team executed 42% Q1 growth, doubled close ratio.
Diversified Revenue Streams. Flex subscription (40% of revenue, 500% YoY growth), programmatic partnerships (new high-margin channel), Create.AI. Multiple paths to $5M+ ARR in 2-3 years.
Early-Stage Competitive Moat. Complex META/TikTok integrations create entry barrier. Strategic partnerships with Recruitics and Radancy as distribution channels rather than competition.
Attractive Entry Valuation. $8M pre-money on $1.2M+ ARR = ~0.27x ARR multiple. SaaS comparables trade at 4-8x. 8% interest convertible with 2x participation cap provides downside cushion.
RISK ASSESSMENT
Key Risk Factors
Source: Deal Memo (Jul 2024), Sam Notes, Diligence Report
HIGH
Competition Intensity. Appcast, Symphony Talent, Recruitics, Radancy and job board incumbents with bundled solutions. Price compression risk.
MED-HI
Market Size Risk. $75B TAM assumes traditional model. Vertical concentration in caregiving and trucking creates dependency.
MED
AI Monetization. Create.AI in early stage. Revenue model still being tested. May consume resources without proportional return.
MED
Platform Dependency. Core business relies on META and TikTok API stability. Policy changes could impact ad effectiveness.
MED
Cash Management. $60K/month burn; profitability path dependent on continued growth. Downturn could force dilutive round.
MED
Team Capacity. Need additional sales rep for 140 demos/month pipeline. Engineers needed for AI scaling.
MED-LO
Take Rate Sustainability. 30% take rate at risk long-term as incumbents accept lower margins through bundling.
LOW
Regulatory. AI hiring legislation, GDPR/CCPA compliance. Low impact but could require feature adjustments.
RETURN ANALYSIS
Exit Scenarios — GSV $250K @ $8M Pre
Source: Deal Memo (Jul 2024), Financial Model
| SCENARIO | EXIT VAL | DATE | PROB | MOIC | IRR |
|---|---|---|---|---|---|
| Wipeout | $0 | Nov '25 | 15% | 0.0x | -100% |
| No Growth | $10M | May '26 | 20% | 1.2x | 46% |
| Slow Growth | $15M | Nov '26 | 30% | 1.7x | 59% |
| Strong Growth | $35M | May '27 | 20% | 4.1x | 95% |
| Market Leader | $85M | Nov '27 | 12% | 9.9x | 128% |
| Home Run | $400M | May '29 | 3% | 46.6x | 143% |
| Weighted Avg | 100% | 7.56x | 50.4% |
PROBABILITY-WEIGHTED RETURNS
EXIT PATHWAYS
Potential acquirers include Recruitx, Appcast, ATS platforms, and HR/staffing consolidators. Base case: 5x revenue / 15x EBITDA multiples on 2026 run rate supports $30-35M valuation.
FINANCIAL PROJECTIONS
Forecast — 2024E–2027E (USD)
Source: Boostpoint 2024 LIVE Model, Financial Pack, Deal Memo
| METRIC | 2024E | 2025E | 2026E | 2027E |
|---|---|---|---|---|
| Total Revenue | $1,249K | $2,753K | $4,798K | $7,511K |
| COGS | ($213K) | ($387K) | ($864K) | ($1,544K) |
| Gross Profit | $1,036K | $2,366K | $3,934K | $5,967K |
| Gross Margin | 83% | 86% | 82% | 79% |
| Operating Expenses | ($1,434K) | ($2,155K) | ($3,182K) | ($3,798K) |
| EBITDA | ($398K) | $211K | $751K | $2,169K |
| EBITDA Margin | -32% | 8% | 16% | 29% |
EBITDA TRAJECTORY (USD '000S)
LEADERSHIP
Team & Governance
Source: Deal Memo (Jul 2024), Founder One Pager, Critical Operating Docs
SB
Samuel Beiler
CEO & CO-FOUNDER
10+ years social media advertising expertise. Previously Marketing Director at Equipter — drove revenue growth from $8M to $18M in 3 years. ~31% ownership of common stock.
JN
Jared Neff
CTO & CO-FOUNDER
12+ years hands-on software development. Leads team of 3 developers. Platform architecture, technical roadmap, AI/ML integration. ~15% ownership.
DG
Danielle Greiner
HEAD OF CUSTOMER SUCCESS
Former president of company with 50+ employees and $10M revenue. Promoted to Head of CS Dec 2023. Implemented processes driving 50% churn reduction.
VM
Vince Moley
HEAD OF PRODUCT
15+ years technical and leadership experience. Previously led 10-person dev team at Dataforma. Drives product vision and platform innovation.
GS COVERAGE & GOVERNANCE
GS Coverage: Josh McBride (portfolio manager). Board composition TBD upon Series close. Total headcount: ~8-10. Hiring priorities: additional sales rep, product/engineering contractors for AI.
GP RECOMMENDATION
Verdict: STRONG BUY — PROCEED
Recommend GSV investment of $250K via convertible note at $8M pre-money ($9M cap). Boostpoint demonstrates strong product-market fit with 50% churn reduction, 104% NRR, and 5x pipeline growth. Diversified revenue streams reduce concentration risk. Path to profitability by Q4 2024. At 0.27x ARR multiple, entry valuation provides significant upside with weighted 7.56x MOIC / 50.4% IRR.
WEIGHTED MOIC
7.56x
Probability-weighted return
WEIGHTED IRR
50.4%
Blended across scenarios
USE OF FUNDS
Sales hire · AI/product dev · CS ops · Working capital
NEAR-TERM CATALYST
$2M+ ARR by YE 2024
Profitability by Q4 2024
KEY MILESTONE
$2.75M ARR target 2025
Series B at higher valuation
KEY CONCERN
Competition intensity
Appcast, Recruitics, job board pricing
Prepared by Derek · July 2024 · Sources: Boostpoint Deal Memo (Jul 2024), GSV Convertible Note (Jul 2024), GSH Convertible Note (Jul 2023), P&L Statements (2021–2024 YTD), Financial Pack, 2024 LIVE Forecast Model, Capitalization Table, Sam Notes, Customer Segments & Personas, Tech Assessment RFI, Diligence Workbook, Forecasted Cashflow Model, GS IOI Terms.